With a small shop just keeping track of inventory and stocking your web store can take up 90% of all the time you have available – considering taxonomy for your web store might sound like another task for the ‘to-do later’ list. However, managing and reviewing your web store [...]
Small online store owners are continually faced with the challenge of finding and developing new marketing tools for their products and services. Unfortunately, many fall into the trap of trying this idea or that idea, not having sufficient time to use these tools to full effect. One popular tool [...]
At midnight on December 12th, pop star Beyoncé posted a video on Instagram that featured a few pics of herself and the cover of her new album. The caption simply read, "Surprise!" Immediately following that, she posted her new album and its corresponding music videos on iTunes. Within 24 [...]
You probably already know that Pinterest for Business can be an excellent way to promote your brand, but may feel as though you do not have time to navigate it properly. The good news is that you can do Pinterest in 5 minutes a day or less, leaving you [...]
According to the International Telecommunication Union (ITU) more than 245 million people in the United States use the internet, which accounts for over 78 percent of the United States population. While traditional marketing programs, such as billboards and radio/television commercials are still useful, any business that is serious about [...]
No two businesses are exactly alike. When the time comes to select the right eCommerce software, your business needs to choose one that allows for easy management of your business activity. While there are several options of eCommerce solutions for companies to choose from. Business owners need to choose [...]
One hears a lot of conflicting things about SEO, so you may not be sure what to believe. Is it just about using the same keywords over and over? Or is it about keeping up with changing search engine algorithms? Here is a short SEO guide for graphic designers [...]
At this upcoming event, network with hundreds of your peers while meeting up with incubators, accelerators, funders and investors, entrepreneur program groups, education and supporting growth organizations. The Innovation Arizona Summit, brought to you by MIT Enterprise Forum Phoenix and the Arizona Commerce Authority, takes place on June 11, [...]
Small business owners are 100 percent responsible for their customers’ personal information and credit card data. One of the biggest myths is that security is tied solely to credit card information. The Payment Card Industry (PCI) Security Council will be the first to point out that it is as [...]
As a general rule, when only a few people have all the knowledge everyone else stands to get ripped off. Unfortunately, that is exactly what is going on in the eCommerce industry today. The bottom line for the small business owner is you need to be PCI compliant. When [...]
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