According to the International Telecommunication Union (ITU) more than 245 million people in the United States use the internet, which accounts for over 78 percent of the United States population. While traditional marketing programs, such as billboards and radio/television commercials are still useful, any business that is serious about [...]
One hears a lot of conflicting things about SEO, so you may not be sure what to believe. Is it just about using the same keywords over and over? Or is it about keeping up with changing search engine algorithms? Here is a short SEO guide for graphic designers [...]
PinnacleCart now features new financing tools that may boost sales and inflate the average order size for your eCommerce website. If you’re already using PayPal’s checkout to accept credit card payments online, you may now offer customers financing through PayPal Credit (Formally PayPal BillMeLater). How [...]
Social media is fairly new and is much different compared to traditional media in that it’s not just a one-way communication channel. Social media works on layers of complex human behavior. It’s not just based on providing information about a product or service; it’s about conversation and engaging in [...]
Today we are going to get a chance to interview @alexmcarthur. Alex currently runs his own small Utah SEO firm: MidScape which leads online efforts for a top health and wellness brand. He was previously VP of R&D at SEO.com, VP of Search at Orangesoda and VP of Marketing [...]
Using purchased data can help businesses gain insight into tracking and understanding customer purchases. In turn, you want to use that information to predict future purchases. Predicting future sales can help companies utilize resources efficiently, boost sales, and encourage loyalty. Your point of sale system, whether through your eCommerce [...]
More and more, we transact and interact online, and nowhere does this shift become more evident than in eCommerce. As new social media and eCommerce platforms make advancements and transform the lives of businesses and consumers, our approach to brands and the purchases we make online will change in [...]
We have all been online at some point suffering from analysis paralysis worrying about making the right purchase for everything from basketball shoes to Imported Mexican Vanilla (my family buys Vanilla from Mexico online frequently). Shoppers are constantly contemplating “am I paying too much for the product?”, “am I [...]
This is a follow-up to a previous blog post “Time = Money” and I will be talking about out integration with Salesforce and the mixed bag it has brought us. I also think it points out the challenges in the new business model of enterprise software providers and the [...]
Clarity, consistency and compelling. That should be the aim of a well designed website with a professional feel. The only ambiguity on the site should stand out as being a deliberate design more than a flaw. Clarity, consistency and compelling. That should be the aim [...]
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