As a general rule, marketers need to follow the flow of consumer behavior, and for those working in ecommerce, there’s no better time than the present to increase your marketing spends. Current events have rapidly accelerated the shift from brick-and-mortar to ecommerce, with experts predicting a 60% drop in [...]
What is the best way to get traffic to your new online store? Unfortunately, like most aspects of marketing, there is no “one size fits all” answer. What you should do – and what you’re able to pay for – depends on your business and customer base. And, with [...]
Good customer service is critical to the success of a company. It leads to more loyalty from customers, and this loyalty translates into more sales. Email marketing is a key component to fostering the relationship with customers. Additionally, email marketing accounts for approximately 23% of sales, rendering it one [...]
Affiliate marketing is a way of leveraging your community of customers in order to drive growth, and it can be very effective. U.S. affiliate marketing spending is expected to rise to $6.8 billion this year, with 81% of brands utilizing affiliate marketing in some form. Making the most of [...]
If you are like most ecommerce site owners, you probably cringe when you imagine receiving a call, email, social media post or other communication from an angry, frustrated and disillusioned customer of yours. At an individual level, humans are hardwired to shun confrontation and conflict. So quiet customer service [...]
2020 has been a tough year for supply chains. We're all dealing with massive shifts in customers and workforces, global responses and shutdowns, and disruptions to partners. To respond appropriately, you'll need to know your business and how well it is operating. To help companies manage their current supply [...]
It is incredible to think that just six months ago, the world was a completely different place. Nobody knew what COVID-19 was or the turmoil it was about to cause. Now, with reopenings on the horizon, our next steps could shape society as we know it for the coming [...]
The average eCommerce conversion rate is around 3%. That means for every 100 people who visit your site, only 3 of those will end up buying something. Of the other 97%, some might click around, others add products to the cart before abandoning the site, or there are those [...]
Your product page is more than just a photo and a description. It’s a 24/7 sales rep that generates sales whether you are working or sleeping. It’s the one thing that makes your ecommerce store money, so it’s no surprise to say that if you improve your product page, [...]
Experts are anticipating online sales in 2020 to reach an astonishing $4.2 trillion. That means that there is a lot to look forward to in the world of parcel shipping. This is especially exciting as technology continues to evolve. Shipping logistics continues to improve and parcel management becomes seemingly [...]
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