Content marketing is an unquestionable factor in boosting eCommerce sales and often determines just how far your eCommerce endeavors can go. It represents the essence of a brand and has a key role to play in drawing in potential customers. In fact, 70% of marketers are putting their money into ensuring quality content marketing.

Each year brings a myriad of opportunities for eCommerce businesses to broaden their audience. But despite the opportunities for growth, businesses are well aware of the increasing need to stand out from their competition. Luckily, eCommerce content marketing trends consistently continue to transform and adapt to suit the ever-changing needs of consumers and business owners alike.

If you’re hoping to elevate your brand awareness, consider how you want to model your content marketing strategy. This year has seen some new and creative tactics in how best to approach content generation. Here are this year’s emerging trends in eCommerce content marketing:

Developing and implementing your eCommerce content marketing strategy can take a substantial amount of your time and effort. Not to mention that you will also need to manage and update your content as often as possible in order to keep up with the times. This is why a top-notch team is the cornerstone of successful content marketing. A lot of brands are teaming up with third-party marketing agencies to assist them in content creation and management. Studies show that 50% of companies are collaborating with marketing agencies.

Build a good relationship with potential content marketing partners by interacting with their content online. Once you’ve established rapport, reach out to them and explain how you can both benefit from teaming up with one another.

From infographics to videos, eCommerce content marketing experts are continually maximizing the use of visual aids to present their intentions and messages in a concise and memorable manner. Brands are capitalizing on the rise of videos-driven platforms, such as TikTok and Youtube, due to their rapidly growing popularity over the last decade – believing video to be the most effective format for content marketing. According to Cisco, 82% of all online traffic can be attributed to video content while 80% of marketers say it has also directly boosted sales.

Infographics are also becoming more and more prevalent among content creators due to their brevity. Consumers prefer getting information quickly, thus making infographics a popular format for sharing valuable data. This year will witness a 38% rise in the use of infographics as a marketing tactic.

What makes you different from other brands? Hopefully, that is a question that came to mind when you first started your business. Frankly, you’ll likely encounter that very same question even when your brand starts gaining momentum. It all boils down to the quality of your content – Remember, your brand’s identity depends on the content you put out. It’s important to have an intention when creating content. What information do you wish to convey to consumers? Who is your target audience? This can help you produce unique and valuable content that not only turns heads but leaves a massive impact on consumers.

If you’re looking to give your customers more information about your products and services, review guides should do the trick. Create informational blogs that cover the details, as well as the pros and cons of your products; or produce instructional videos or infographics to help your customers understand how your products work. You can also have influencers or affiliate marketers review your products. These can be a big help in capturing the attention of potential customers. 81% of consumers say they like to learn more about a product or service before considering making a purchase.

When sharing educational content, always make sure to come from a place of knowledge and take time to do extensive research. Authenticity and relevance in your content demonstrate your credibility but try to find ways to keep it simple, smart, and even entertaining to get your consumers hooked.

As your business grows, you’re going to need all the help you can get when it comes to maintaining and improving your brand identity – especially in the digital age. Apart from a team of marketing experts, brands are now investing in AI Automation to aid content generation and dissemination. Automated solutions are now an industry norm and have taken the content marketing landscape by storm, with 51% of companies currently utilizing it for their content marketing operations. Marketers even assert that a 14.5% increase in sales productivity can be credited to AI Automation.

Opting for AI Automation can significantly elevate your eCommerce content marketing. It can help in generating personalized content, quickly gathering important information, reaching out to customers, and even improving overall customer experience.

It’s no secret that every brand aspires to have a global following. Achieving this massive goal can seem daunting, but it’s actually quite feasible. All it takes is to capture the attention of as many people as you can. It’s not enough to make content that’s well-researched and informative. It’s important to establish a connection between your brand and your audience. This is possible through creating diverse and experience-driven content.

Attracting a global audience means incorporating inclusivity. Studies show that 59% of consumers trust brands that make them feel represented. Put out content that speaks to a wider demographic by supporting and representing marginalized and minority groups. Talk about the interesting cultural norms, customs, and traditions of the different peoples of the world.

In addition to diversity, a brand must take the experiences of its audience into account. This is crucial in shaping up your brand’s image. A lot of shoppers rely on reviews and ratings and these often influence their decision-making. If they see their friends or relatives getting excited over your products, your store might just pique their interest.

Social reviews make your content feel reliable, thus making them compelling. Compelling content has a much higher chance of capturing attention and inspiring customer loyalty; with 31% of consumers spending way more time with businesses that spur positive reviews.

Because who can resist such a treat? 93% of customers use discounts or coupons throughout the year. Show your appreciation for your customers by giving them discounts and special offers now and then that’ll surely want them to keep coming back.

Get creative when scheduling sales and markdowns to get your customers hyped up. Reward customers by handing out coupons, freebies, or free shipping vouchers – customers are four to five times more likely to shop from stores that offer free shipping.

Having a learned perspective can prove to be advantageous in revamping your eCommerce content marketing strategy. Although these trends should give you a headstart in boosting your brand presence, always be on the lookout for any new ones that could potentially give you a leg up in your content marketing efforts.